More U.S. Shoppers Plan to Increase Holiday Spending, Annual Accenture Survey Reveals

  • Forty percent plan to spend more on their holiday shopping this year, up from 25 percent in 2014.
  • Online is the preferred shopping option as compared to in-store though one in 10 think they will use a particular channel depending on what they are purchasing.
  • Sixty-five percent prefer to purchase products from the website of a brick-and-mortar retailer (versus other online stores), due to convenience, trust and security.
  • Half of consumers are likely to shop on Thanksgiving, while 28 percent believe Thanksgiving should be spent with family.
  • Fifty-one percent are willing to share personal information with retailers in order to receive personalized offers from retailers, up from 33 percent in 2014.
  • Webrooming and showrooming will be prevalent among U.S. shoppers, with 69 percent and 65 percent likely to participate in each respectively.
  • Sixty-one percent of shoppers are influenced by social media when making purchasing decisions.