Nicolas Maduro has announced a decree giving state employees Fridays off for two months as part of measures to offset a crippling electricity shortage.
He urged his compatriots to increase other efforts to save power, including cutting appliance use and raising the temperature on air conditioning units.
Recommending that women reduce hairdryer use to “special occasions”, Mr Maduro added: “I always think a woman looks better when she just runs her fingers through her hair and lets it dry naturally. It’s just an idea I have.”
He also called on Venezuelans to make small changes to their routines, including embracing the tropical heat and hanging clothes out to dry instead of using tumble dryers.
Not everyone welcomed the advice, with one Caracas resident telling Al Jazeera: “If the President thinks that not blowdrying our hair is going to help, then the problem is far worse than we thought.”
The government has declared Fridays a non-working day for the public sector for the next 60 days as the economic and energy crisis combine to cause food shortages and long supermarket queues.