The maker’s of Japan’s famous ice candy Garigari-kun have released an ad apologizing for a 10 yen price increase.
The new commercial, titled “Garigari-kun Neage” (Garigari-kun Price Increase), features Akaginyugyo President and CEO Hideki Inoue along with the company’s executive brass and the staff of the Fukaya City factory headquarters.
As the one-take segment nears the end, some titles appear on the screen. The text reads “We’ve worked hard for 25 years but,” followed by a discreet “60→70,” in reference to the price of a single soda flavored Garigari-kun bar going from 60 yen to 70 yen.
Now, you might be thinking this is a kind of tongue-in-cheek joke, but rest assured that it is not.
There’s no way the company’s president would put himself out on the line like that for what would be a lukewarm gag at best. The cute music you can hear was likely added because without it the tone of the commercial would have been much darker than a 10-yen more expensive candy would have warranted.
Fifty years ago this year, Murray N. Rothbard offered his thoughts onNational Review, the flagship magazine of American conservatism, which had commemorated its tenth anniversary in late 1965.
He went on to tell the full story in The Betrayal of the American Right, at once an intellectual history and a memoir.
Murray’s primary complaint: what had once been a movement skeptical of or opposed to overseas adventurism and empire-building had now, under the influence of editor Bill Buckley, come to be defined by those very things.
In Buckley’s infamous formulation, it would be necessary to erect a “totalitarian bureaucracy” within our shores in order to battle communism abroad. The implication was that once the communist menace subsided, this extraordinary effort, domestic and foreign, could likewise diminish.
Since government programs do not have a habit of diminishing but instead seek new justifications when the old ones no longer exist, few of us were surprised when the warfare state, and its right-wing apologists, hummed right along after its initial rationale vanished from history.
As it turns out, by the way, the Soviet threat was grossly exaggerated, as such threats always are. The wickedness of the Soviet regime was never in doubt, but its capabilities and intentions were consistently distorted and overblown.
TAGS: War and Foreign Policy, History of the Austrian School of Economics, Political Theory