Apple Inc (AAPL.O) Chief Executive Tim Cook unveiled a new version of its Apple TV product with an app store and a voice-controlled remote control, part of a trio of announcements aimed at revamping its product line.
Cook described the new Apple TV, a product which the company long called a ‘hobby’, as the future of television, offering personalization and ease of use. It starts at $149
The New York Times reports that the Apple TV update will be focused on video gaming, to compete with the Xbox One and PS4. Apple wants the set-top box to be an all-round competitor in the living room.
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