Macy’s new Backstage chain aims to appeal to shoppers who want to treasure hunt.

download (29) The store, which is opening next week in Elmhurst, Queens, is about the same size as a T.J. Maxx and offers Calvin Klein, Sunglass Hut and many of the other designer brands that shoppers come to expect at Macy’s department stores.

But the outlet is distinctly different from Macy’s department stores. Backstage is working with new brands, like Fila and Reebok, and new labels like Elf in the beauty section. And whereas shoppers can get basics like suits and makeup at Macy’s, Backstage is meant more for treasure hunting, the company says.