As the Wall Street Journal highlights, the idea of Black Friday discounts is a complete hoax achieved via the process of price massaging throughout the rest of the year.
The scam also relies on shoppers impulse buying another product that has a 98 per cent mark up value. So even if the first item represents a genuine discount, the vastly inflated price of the impulse purchase more than makes up for it.
Toys R Us will open its doors at 5pm Thanksgiving Day while Target, Macy’s, Sears and other major retailers will open only an hour later.
That means numerous shoppers will be spending Thanksgiving not at a dinner table but rather at make-shift campsites outside big box stores waiting for them to open.
Half of all consumers plan to shop on Thanksgiving, with only 28% believing the holiday should be spent with their families, according to Austin-based research firm Accenture.